my name is

Ships things Sweats the first mile
GEORGE
Product Leader London, UK

Building on weekends. Open to good problems

I build products that earn trust ✓
in the first five minutes. ✿

Contact me
🍑
✦
about me!
G
me, mid-build
Moma home screen
my latest build
what's up

I'm a product leader who gets a little too excited about the first five minutes of a product: the signup, the onboarding, that first "oh, this works". ✨ Ten years across fintech, marketplaces and mobility, at places like Bolt and Jumia. Lately I'm building AI products that know where their authority ends. 🤖

Fintech onboarding✦Marketplaces⚡ AI agents🧩Activation & KYC👀

More about me

See all case studies ↗explore my work!
✦ Project 01
Oct 2026

Moma

An AI companion for pregnancy and the first months after birth, that knows when to stop answering and send you to a midwife.

View case study ↗
Maternal healthAI safety0 → 1
Moma home screen at week 14
✦ Project 02
One-week sprint

NHS Connect

A referral and pathway platform MVP for an NHS Trust: digital intake, rules-based triage that flags suspected cancer, and a live view of 18-week waiting times.

View case study ↗
HealthcareDigital transformationMVP
NHS Connect referral performance dashboard
✦ Project 03
Oct 2026

TutorKiwi

A tutoring platform that matches each child with one vetted tutor, and keeps every lesson and message inside a space that's watched over.

View case study ↗
EdtechSafeguardingTwo-sided
TutorKiwi match result
✦ Project 04
Oct 2026

GoPay

A till for Britain's high streets with the bank, funding, insurance, accounting and an AI adviser built in, so a café owner runs the money side from one place.

View case study ↗
FintechEmbedded financeMulti-tenant
GoPay business portal home for a café
✦ Project 05
Oct 2026

Delta

An eval workbench that runs test suites on every AI agent release and shows pass rates, failure types and regressions, so a bad release never ships.

View case study ↗
AI agentsEvalsRelease quality
Delta eval dashboard
✦ Project 06
Oct 2026

Reply

An AI support desk for a money app. The assistant resolves what it safely can and hands the rest to agents with a summary, a draft reply and clear limits on money and scams.

View case study ↗
AICustomer supportFintech
Reply ticket workspace with AI summary and draft reply
✦ Project 07
Oct 2026

FOI Case Manager

A council's manual Freedom of Information process rebuilt as a GOV.UK-style service: a working-day clock, suggested routing and exemptions, and officers signing off every reply.

View case study ↗
Public sectorCaseworkGOV.UK
FOI case page with triage suggestion
✦ Project 08
Oct 2026

Damp and mould tracker

A council housing service built around Awaab's Law: tenants report with photos, every legal clock starts at the report, surveyors record findings and hotspots flag buildings that need a survey.

View case study ↗
Public sectorHousingGOV.UK
Damp and mould case with legal deadlines
Let's talk

Got a product, a hard problem, or just want to say hi? Send it over. I read every message.

G

George Odiana

Open to product roles, side-project collaborations and good conversations about hard product problems.

⚡ 1
let's make something togetherCONTACTdrop a line